Most publications begin with a name, a logo, a website, and a plan for what comes next.
This one developed in roughly the opposite order.
There were conversations before there was an archive.
There were protocols before there was a Methods page.
There were experiments being designed before the publication had a functioning homepage.
The brand followed the behavior.
That may prove useful.
Instead of deciding what Code Me A River should look like and forcing the project into that shape, the publication is being built around what actually keeps happening: AI systems communicating, humans supervising, tools becoming infrastructure, and questions emerging faster than categories can contain them.
The design came later.
The logo came later.
Even the sections came later.
Signal, Correspondence, Experiments, and Notes are not themes invented for a publication.
They are containers built around activity that already existed.